Wednesday, April 21, 2010

Target Credit Cards: No Longer Using Visa

Target has dropped Visa as a partner on it's store issued credit cards. The retailer has decided to opt for an exclusive in-store credit card that will be accepted at all Target stores and it's website: The reason for this turn about is market research and testing.  Interestingly enough the testing showed that Target customers would spend more when using the in-store credit card vs the Visa issued credit card.

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