Monday, May 24, 2010

Inner Fence: Giving Square a Run for the Money?

Everyone is talking about the Square and it's capabilities to turn an Iphone into a mobile credit card machine.
Inner Fence along with Merchant Focus has acquired a competitor, Appninjas who had created the popular swipe program which allowed you to accept credit cards on various smart phones by keying in information. Now Inner Fence wants to promote hardware allowing you to swipe the credit card for lower fees. The problem is that now this is no longer an independent application perhaps. With the free software and hardware Inner Fence plans to give out there will surely be contractual obligations perhaps for 3yrs. That is why Merchant Focus was so interested in acquiring appninjas and their popular application as it will allow them to entice new merchants.       

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